Job Description
Job Summary
• We are looking for a motivated and capable Email Marketing Specialist to join our team. The ideal candidate will contribute to digital marketing initiatives, collaborate with internal teams, and support business growth through effective digital strategies and creative execution.
Key Responsibilities
• Assist in planning and executing email marketing campaigns.
• Create and format newsletters and promotional emails.
• Maintain audience lists and support segmentation activities.
• Monitor open rates, click-through rates, and conversions.
• Conduct basic A/B testing and campaign analysis.
Requirements
• Degree in Marketing, Communications, Business, or a related field.
• Good written communication skills.
• Basic understanding of email marketing is an advantage.
Preferred Skills
• Strong communication and teamwork skills.
• Ability to learn new tools and technologies quickly.
• Creative, organized, and detail-oriented approach.
• Ability to work independently as well as in a team.
Required Skills
Email MarketingEmail Campaign ManagementMarketing AutomationEmail CopywritingNewsletter ManagementLead GenerationCustomer SegmentationAudience TargetingEmail PersonalizationA/B TestingCRM ManagementEmail AnalyticsCampaign Performance TrackingConversion Rate OptimizationHTML Email TemplatesEmail DeliverabilityList ManagementLead NurturingCustomer RetentionMailchimpHubSpotGoogle AnalyticsCampaign ReportingData AnalysisContent StrategyCommunication SkillsAnalytical ThinkingCreativityProblem-Solving