Job Description
Job Summary
• We are looking for a motivated and capable Performance Marketing Specialist to join our team. The ideal candidate will contribute to digital marketing initiatives, collaborate with internal teams, and support business growth through effective digital strategies and creative execution.
Key Responsibilities
• Support paid marketing campaigns across digital platforms.
• Assist with audience targeting, campaign setup, and tracking.
• Monitor CPC, CTR, conversions, and ROI-related metrics.
• Prepare campaign reports and identify optimization opportunities.
• Coordinate with creative and content teams for campaign assets.
Requirements
• Degree in Marketing, Business, Analytics, or a related field.
• Basic understanding of paid advertising and analytics.
• Strong numerical and problem-solving skills.
Preferred Skills
• Strong communication and teamwork skills.
• Ability to learn new tools and technologies quickly.
• Creative, organized, and detail-oriented approach.
• Ability to work independently as well as in a team.
Required Skills
Google AdsMeta AdsPPCPerformance MarketingSEMCampaign ManagementLead GenerationConversion Rate OptimizationGoogle AnalyticsGoogle Tag ManagerConversion TrackingKeyword ResearchAudience TargetingRemarketingA/B TestingLanding Page OptimizationBudget ManagementBid ManagementROI AnalysisROAS OptimizationCTR OptimizationCost Per Acquisition (CPA)Cost Per Click (CPC)Funnel OptimizationCompetitor AnalysisCampaign ReportingData AnalysisExcelMarketing AutomationStrategic ThinkingAnalytical SkillsProblem-SolvingCommunication Skills